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The Route of Freshness

From the Field to Your Table

In the heart of Spain, the fertile fields of Murcia are known for producing some of the freshest and tastiest fruits and vegetables in the country. In this article, we will immerse ourselves in “The Route of Freshness”, a journey that begins in the fields of Murcia and culminates in the homes of consumers. We will discover the process behind the fruit and vegetable supply chain, from harvest to table, highlighting the quality and freshness that characterize the products of this region.

Murcia: The Garden of Europe:

Known as “The Garden of Europe”, Murcia is a region privileged for its Mediterranean climate and fertile soils, ideal for growing a wide variety of fruits and vegetables.

The region is famous for products such as lemons, oranges, artichokes, peppers and lettuces, which are grown with passion and dedication by local farmers.

From the Fields to the Cooperative:

The journey of fruits and vegetables begins in the fields of Murcia, where farmers work hard to harvest the best products from the land.

Once harvested, the fruits and vegetables are transported to agricultural cooperatives in the region, where they are sorted, packaged and prepared for distribution.

Distribution and Marketing:

Through an efficient logistics system, fruits and vegetables from Murcia are distributed to supermarkets, local markets and stores throughout the country.

The freshness and quality of the products are maintained thanks to a controlled cold chain and adequate packaging that guarantees their arrival in optimal conditions to consumers.

At your Table: Enjoying the Freshness of Murcia:

When they reach consumers’ homes, Murcia fruits and vegetables offer an explosion of flavor and nutrition.

From a fresh salad with Murcian tomatoes to freshly squeezed orange juice, each bite transports diners to the sunny fields of Murcia.

Conclusion: “The Freshness Route” is a journey that goes beyond the distribution of fruits and vegetables, it is a journey that connects consumers with the passion and effort of the farmers of Murcia. From the fields to your table, each stage of this journey highlights the quality, freshness and flavor that characterize the agricultural products of this region. By enjoying the fruits and vegetables of Murcia, you not only taste their freshness, but you also immerse yourself in the tradition and commitment of a community dedicated to cultivating the best of the land for the enjoyment of all. Let every bite be a tribute to the land and the work of the farmers of Murcia!

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Iberia Fruit Fresh

Iberia Fruit Fresh was created with the purpose of offering its customers the best service in terms of the distribution and logistics of fresh fruits and vegetables.


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Landline: (+34) 968 073 462

Email: office@iberiafruitfresh.com

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